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is all set to start showing ads on the status section. The Vice President of WhatsApp
confirmed that Facebook
will be monetising the messaging service by allowing businesses to run advertisements in the 'Status' section
of the app.
The ads are said to be interlinked to the advertisers profile on WhatsApp. WhatsApp
is also said to offer $250000 to five startups through the 'WhatsApp startup Challenge'
. The advertisements are said to roll out early the next year. The functioning of the ads is yet not clear.
Since the time WhatsApp
debuted, it has remained ad free. After, Facebook
acquired WhatsApp things seemed to change. WhatsApp
is said to be monetised through a metered-user model
wherein users will be charged after a certain limit of free messages is exhausted.