YouTube Launches New Sports Platform Providing Easy Access to Sports Content

There has been a sudden surge in sports content on the internet. YouTube has witnessed an increase in people searching for sports content.

Looking at this, the platform has taken initiatives to help fans quickly find sports-related content. By heading over to YouTube.com/sports, users can stay up-to-date with the latest sports-related news.

The new initiatives will cover a few other aspects, including:

A. Recent game highlights
B. Sports news
C. Trending Videos

During the last year, people watching sports videos on TV increased by about 65%. Moreover, YouTube is also set to help advertisers through the addition of connected TV Ads options.

This will provide brands with a new platform to increase their engagement in the platform.

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