- Jun 17, 2021
YouTube to restrict Masthead Ads Related to Alcohol, Gambling, and Elections
YouTube is all set to welcome new restrictions on its platform. The platform aims to reduce the exposure to and association with certain types of content within the app.
YouTube will stop accepting Masthead Ads linked to alcohol, gambling, prescription drugs, and political ads. This ban will help to reduce the reach of these campaigns and the likely impact that it might cause.
Masthead Ad units take up the top position of the screen in the YouTube app. It provides much-needed exposure to brands by providing them with premium placement.
This upcoming change will not pose a major impact on YouTube advertisers. However, it is an essential update in YouTube's process.
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