Key Insights from Social Media Experts to Boost your Video Marketing Strategy

Video is considered to be the most important content option in social media marketing. Over the years, a lot of changes in the behavior of video consumption have been witnessed.

A survey of six industry leaders has revealed different points and highlights the following aspects :

• Instagram Reels has grown in popularity and is one of the best ways to engage with your audiences.
• Video requires constant creation and consistent efforts
• Stories containing videos of brands can help to popularize the brand on a large scale.

Reels are an effective way to maintain communication with your audiences. A new area that is gaining attention is live video and real-time shopping.

Facebook and Instagram are testing the real-time shopping feature with a selected number of users. The survey highlights another factor that brands need to be more interactive.

Focus on creating videos that are valuable and convey the message in a short period.

Read more at www.socialmediatoday.com