A Comparison Between the Popularity of Instagram Reels and TikTok

Instagram Reels has seen remarkable success after its launch. Since its launch, it is continuously improving with the addition of new and improved tools. No doubt it has garnered several users to use the feature.

TikTok, on the other hand, is also growing and currently has around 2.1 billion active users in 2021. Let us have a look at the level of engagement on these two popular platforms.

The results will be based on the comparison of 60 accounts on Instagram Reels and TikTok. The average views on TikTok and IG Reels are 1.19 million and 1.2 million respectively.

Instagram shares content related to your family and friends, however, TikTok highlights content from people you might not know.

TikTok provides analytics for the content provided, whereas Instagram Reels does not have any such option.

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